Who's the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites.
View ArticleLocal Search: Putting Power in the Hands of the Consumer
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on local search platforms, social networks and mobile apps.
View Article12 Days of Business Listings For Holidays and the New Year
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year.
View ArticleChecking-in on Your Local Listings Across Growing LBS Apps
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps.
View ArticleGroup-Buying Meets Local Search
The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily...
View ArticleLocal Online Business Listing Hijacking: Protecting Your Identity
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and...
View ArticleBusiness Listings: What’s the Crowd Appeal?
Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable...
View ArticleAre You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s...
View ArticleLocal Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information...
View Article4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when...
View ArticleMaking Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed...
View ArticleWho's the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites.
View ArticleLocal Search: Putting Power in the Hands of the Consumer
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on local search platforms, social networks and mobile apps.
View Article12 Days of Business Listings For Holidays and the New Year
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year.
View ArticleChecking-in on Your Local Listings Across Growing LBS Apps
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps.
View ArticleGroup-Buying Meets Local Search
The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily...
View ArticleLocal Online Business Listing Hijacking: Protecting Your Identity
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and...
View ArticleBusiness Listings: What’s the Crowd Appeal?
Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable...
View ArticleAre You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s...
View ArticleLocal Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information...
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